Demand for Luxury Condo pick up pace

Irwell Hill Residences Living Room
 

In real estate, the word "luxury" is sometimes used interchangeably. In Singapore, industry players commonly believe that a luxury apartment must be situated in the core central region (CCR), be at least 1,800 square feet (sq ft) in area, and be priced between S$2,500 per square foot (psf) and S$5 million.

"Luxury" would involve the exclusivity of the address, original architecture, designer finishes and fittings, stunning landscaping and, in certain cases, a private pool that complete one search for luxury living.

Developers are steadily constructing smaller units to broaden the pool of buyers of ultra-high-net-worth singles and investors in recent years, as the Singapore property sector has been battered by global economic instability, property calming policies, and rising land prices. 

List Sotheby's International Realty (List SIR) used a three-tier classification to analyze the luxury sector from 2016 to February 2021, in light of evolving market conditions:

  • Compact luxury - starting at S$2,800 per square foot and ranging from S$2 million to S$4 million
  • Prime luxury - priced from S$2,500 psf upwards and from S$5 million and beyond, up to 5,000 sq ft in scale
  • Premium luxury - starting at S$2,500 psf and with sizes exceeding 5,000 sq ft

According to this concept, the compact luxury category will include one-, two-, and compact three-bedroom units with square footage varying from 600 to 1,200 square feet.

Premium luxury residences will be four-bedroom and larger styles, like penthouses, with sizes ranging from 1,400 sq ft to 5,000 sq ft. Prime luxury apartments will be three- to four-bedroom types with sizes ranging from 1,400 sq ft to 5,000 sq ft.



Boost from New Launches

Irwell Hill Residences Roof Terrace
 
Luxury sales volume has steadily increased, from 160 units in 2016 to 416 units in 2018 and 423 units in 2019. According to transaction statistics from the Urban Redevelopment Authority (URA), luxury sales volume has increased from 160 units in 2016 to 416 units in 2018 and 423 units in 2019.

Following the property market's bottoming out in mid-2017, the luxury segment had a strong year in 2018 and 2019, as market optimism grew thanks to a robust economy, high liquidity, low interest rates, and the return of international investors to the Singapore market.

It also helped that there were more innovative projects available during this period. Gramercy Park (174 units) was one of the first luxurious developments, opening in 2016.

According to caveat data, 45 units were sold in 2016, and 91 units were sold in 2017, with median prices of S$2,680 psf and S$2,780 psf, respectively.

In 2020, the pandemic kick in and viewings of property was stopped completely for nearly three months. The number of luxury units sold dropped to 254 units.

Some projects, though, managed to sell well during the recession because developers intuitively reacted to the situation by selling "star buys" and redesign packages.

One of this was 8 Saint Thomas, of which 66 units were sold in 2020 - slightly smaller than the 69 units sold in 2019. The median price per square foot for units sold in 2020 is S$2,780 psf, which is 12% lower than the price of S$3,163 psf in 2019.

2019 saw the biggest revenue rate in the premium luxury market, with 19 units sold. Ten of these were penthouses, with prices ranging from S$17.9 million to S$52 million.

This figure does not include the S$73.8 million mega penthouse at Wallich Residence, which was sold without a disclaimer. The 11,098 sq ft mega penthouse at Boulevard Vue clinched the S$52 million price tag.

Fresh supply from new developments may be to blame for the large number of penthouses sold.

The four penthouses in Boulevard 88 were sold for between S$28 million and S$31 million, along with the other two penthouses in 3 Orchard-By-The-Park at S$31.5 million and S$32 million.

Four residences at The Marq On Paterson Hill were sold in addition to the penthouses. Priced between S$23 million and S$29.5 million, these were the luxury units with about 6,232 sq ft to 6,308 sq ft at the Signature Tower.


Foreigners Remain Top Player in CCR


Despite the rise in the Additional Buyer's Stamp Duty (ABSD) from July 6, 2018, statistics presented by the Urban Redevelopment Authority (URA) showed that Foreigners, Singapore permanent residents (PRs) or non-permanent residents (NPRs) remained dominant players in the luxury homes sector.

The ABSD for international buyers was increased from 15% to 20%, while the ABSD for Singaporeans and PRs purchasing their second and subsequent homes was increased by five percentage points.

Foreigners purchased more than half of the units sold at Gramercy Park, New Futura, 3 Orchard-By-The-Park, and Boulevard 88 between 2016 and February 2021, according to caveat results. Including permanent residents, the proportion grew to over 70 per cent, except for 3 Orchard-By-Park which recorded 68 per cent.

Singaporeans make up 50-60% of the buyers at 8 Hullet, 8 Saint Thomas, and 3 Cuscaden, which have more lightweight luxury units.

The Singapore luxury apartment industry is dominated by foreign ultra-high-net-worth individuals (UHNWIs). Because only Singapore citizens are permitted to purchase Good Class Bungalows (GCBs), UHNWIs seeking a large luxury residence with a desirable address would purchase premium luxury homes.

Yu Yongfu from Alibaba paid S$26 million for a duplex penthouse (6,372 sq ft) in Hilltops condominium; Indonesian-born tycoon and US citizen Leo Koguan paid S$62 million for the super penthouse (21,108 sq ft) at Wallich Residence; and Huang Youlong, the businessman husband of Chinese actress Vicki Zhao, paid S$62 million for a duplex penthouse (8,740 sq)



Outook for 2021


Aside from the three-tiered luxury segment mentioned above, there is a fourth category of luxury homes known as the "opulent set." This set includes EDEN at Draycott Park, which was completed a year ago, and Les Maisons Nassim which is currently under renovation. The award-winning Heatherwick Studio in London built EDEN, which consists of 20 unique apartments with garden balconies, each with four ensuite bedrooms and taking up an entire tower. Both 20 units in EDEN were recently sold for S$293 million, or S$4,827 per square foot, a 20% reduction from the selling price of S$6,000 per square foot for this bulk sale.

Les Maisons Nassim, located on Nassim Road, is expected to be a luxury sanctuary with 14 limited-edition units that promise an unrivaled premier lifestyle. The project is now available for preview.

While the economy remains far from recovery, investor confidence has strengthened as some sectors, such as pharmaceuticals, e-commerce, technology, and telecommunications, have performed well, and the equity market has regained some lost ground. The Singapore government's handling of the Covid-19 pandemic has reassured foreign investors. In 2021 and beyond, we can expect more of them to come here to establish both their businesses and residences.

 

14 Nassim GCB collective sales by Shun Tak

14 Nassim Site

 

On June 13, Hong Kong-listed Shun Tak Holdings revealed that it had acquired two prime sites for a total of $593.5 million in Singapore. CBRE brokered all transactions.

One was Park House's en bloc acquisition for $375.5 million at 21 Orchard Boulevard, which converts into a record breaking price of $2,910 psf per plot ratio (ppr).

Under the 2014 Master Plan, the main, freehold location of 46,084 sq ft has a plot ratio of 2,8. With a gross floor area of 129,035 sq ft, the site can be restored into a luxury residential development. No fee for production is payable.

A record en bloc expense of $2,910 psf ppr (Credit: CBRE) was achieved by Park House.
Park House is a building of 60 houses, with 56 residences and four stores. A total payout of $6.1 million will be collected from each apartment owner, and each store owner will walk away with $8.1 million.

The second site at Nassim Road is Singapore's most desired address. It is a house on a 66,452 sq ft freehold property at 14 and 14A Nassim Lane, assumed to be the former residence of Siang Kuang, the private investment consultancy company of the Tan family. Hearsay is that Siang Kuang Avenue was named after the family, at MacPherson Lane, where an interim park now operates.

The house on Nassim Road 14 and 14A sits on a vast 66,452 sq ft, freehold property. The Nassim Road site has a plot ratio of 1.4 and can be redeveloped with a gross floor space of 93,033 sq ft into a modern luxury residential estate. The purchasing price is $218 million for the Nassim Road property. The volume, including the production fee, translates to $2,744 psf ppr.

According to Shun Tak, by introducing a residential dimension to the mix, the acquisitions would allow the company to boost its established hotel and commercial portfolio in Singapore. Our company has been diligently pursuing investment opportunities outside our home base in Greater China, and given its robust growth, Singapore is certainly one of our strategic focuses," said Pansy Ho, group executive chairman and managing director of Shun Tak." Incidentally, she is the daughter of 95-year-old Macau gaming tycoon Stanley Ho, who stepped down in June of last year as chairman of Shun Tak.

This new site at 14 nassim will be rebuild to Les Maisons Nassim.

Les Maisons Nassim Floor Plan

 

Les Masions Nassim Floor Plan

Spacious Layout with Luxury finishes are what you can be expecting at Les Maisons Nassim Singapore. With the full height window and balcony, residents can expect natural winds and brightness that flow right in every unit here. 

Branded Electrical Kitchen Appliances complete your perfect home as your wife cook your favourite dish in the evening as you head back home to enjoy this wonderful moment of dining with your family. 

Spacious living room ensure family moments is our top priority as you and your family gathers over TV or that bonding moment while admiring the scenery and lush greenery landscaping here at Les Maisons Nassim.

Les Maisons Nassim

Les Maisons Nassim | Live on Nassim in Singapore District 10. A rare gem set in an exclusive Good Class Bungalows (GCBs) enclave where all the embassies, international hotels and cuisine and retail malls define Les Maisons Nassim as the abode only for the discerning and privileged.



A True Piece of Art. With its iconic and elegantly detailed architecture with full height windows, Les Maisons Nassim Condo is a development that one won't miss when traveling along Nassim Road. Its full height windows allow residents to have astounding views of the surrounding Nassim enclave in absolute privacy.



Welcome Home to Nassim. Whenever you head back to your condo, a journey of pleasure unfolds the moment you arrive at your Lobby. Here, development architecture blends in with nature harmoniously, paving the way to enjoying the communal facilities such as the lap pool, BBQ or simply laze by the pool deck is something you can look forward over the weekend.



Stay Connected with Nature. Nearby Botanic Gardens allow residents here to stay connected with nature with its lush greenery that is simply captivating. From sun rise to sun set, residents here can expect a serenity environment for everyone to grow as a family with a soothing experience.



Nearby Orchid Gardens, Keppel Discovery Wetlands, Shaw Symphony Stage further enhance the abundance of tropical treasures as one head for a morning stroll to experience surrounding nature.



Bespoke Brands. With an array of shopping malls at Orchard Shopping Belts, residents here at Les Maisons Nassim are well surrounded with bespoke luxury brands, fine dining and cafes where you can enjoy to the fullest. The best part? All these buzz and bustle are all within 5 minutes walk away.



Dempsey Hill is also nearby about 5 minutes drive away for those who wants a different kind of dining experience - Trendy restaurants and enchanting bistros with a list of mouth-watery delicatessens, yet away from the crowd.


Limited choice units only for the privilege few. If you like an address at this location to call Home, do RSVP here for showflat preview.



Les Maisons Nassim Location




Located at 14 Nassim Road in Singapore District 10, Les Maisons Nassim condo is well connected to few expressways such as AYE and PIE, allowing here to commute with easy to all parts of Singapore.



Residents here are well spoilt for choices as numerous amenities are located around this region at Nassim. Head for dining and cafes at Holland village, Dempsey Hill and Orchard Shopping Belts.


Residents here can looking forward to a tranquil and serene environment at Nassim road where all the embassies and Good Class Bungalows reside.



Parents can enroll their children to numerous popular school nearby such as ISS International School, Oversea Family School, Raffles Girls School, St James Kindergarten etc.



Les Maisons Nassim Specification




Project NameLes Maisons Nassim
Address:14 Nassim Road
District:10
Total UnitsTBA
DeveloperTBA
TenureFreehold
DescriptionTBA
Unit MixTBA








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